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Color and Pattern Play: Ferm Living

9.13.2012


I love everything about the home and lifestyle products by Ferm Living-from the design function,aesthetic, colors, patterns of their textiles, wall stickers, ceramics and wood products. And their children's collection brings out the kid in all of us.

I  appreciate their story...sharing an affinity for birds and the theme of "flying" in discovery, exploration and finding one's path. Check out the bird of the day images as well on their blog. I love the background on how their company and logo came to be: "Ferm LIVING originates from a graphic design agency in Aarhus, Denmark, founded by Trine Andersen in 2005. The company came to life after Trine, mostly for fun, decided to visit a clairvoyant. Trine was quite astonished when the clairvoyand saw a little bird sitting confused on a branch, not knowing which way to fly. This sight was essential for Trine’s decision to follow her dream of starting her own business. When she then founded ferm, the little bird found knew exactly where to go and now sits on top of the company logo." 

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