Emerson Fry started her eponymous line of clothing and accessories in 2009 as Emersonmade. With a background in art, she created a company that believes in the beauty of the individual and a mission to enhance self expression with minimal impact on our surroundings. They are focused on eclectic modernism drawing from the merge of cultural influences. Striving to find balance in the design, her modern classics are a balance between serious and playful, volume and tailored, raw and refined.
As a small independent company, the brand is guided by conscious design, constant improvement, and aim to surround ourselves with people who spread happiness and greater good. The line is produced domestically, alongside smaller capsule collections using heritage techniques from carefully selected spots around the world.