H Fredriksson is a collection designed with a modern, artistic and sustainable conscious purpose. Founded by Swedish designer Helena Fredriksson in Brooklyn, she combines the two worlds into a sophisticated collection which reflects both the Scandinavian aesthetics of her upbringing and the multi cultured reality of living in New York City. Using her art background, she brings the intricate nature inspired fabric prints, created from her photographs and drawings, into the collection for an intimate touch.
Inspired by the dark psychology of Bergman Films and contemporary European painting, the collection has an air of melancholic beauty, drawn from the austere silhouettes of the Nordic landscape. The overall mood of the line is one of time and timelessness, yet the details, silhouettes and design breathe modern contemporary culture. Thru balancing tailored garments with oversized and loosely draped pieces she creates a juxtaposition that is the core of the H Fredriksson aesthetic. The collection is manufactured in New York City using sustainable fabrics and production methods.